Once again, we have incorporated the use of a heart as the main focus point of the advert. However, rather than just using the symbol, we wanted to create a collage using different pictures of the couple on the heart itself, to connote the transition of their relationship and their shared love. On the heart we will have both happy pictures of the couple and more distressed pictures showing how they're relationship deteriorated. The collage also makes the advert seem extremely personal and almost like a memoir of their time together. The artistic element could coincide with the personal feel of the album, as if the protagonist has created the whole album for herself, as a coping mechanism. This ties into the research we did on Christina Perri's original album artwork and how she created the album, which is a personal documentation of her relationship with her ex-boyfriend.
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