Evaluation

Questions:

1. In what ways does your music video use, develop or challenge the forms and conventions of a music video?

2. How effective is the combination of your main product and the two ancillary texts?

3. What have you learnt from your audience feedback?

4. How did you use the media technologies in the construction, research, planning and evaluation stages?

Online Feedback

As well as getting feedback from questionnaires, we also put our video online on Youtube to get comments from other people. We promoted the video on such social networking sites as Facebook, Twitter and I even posted it on my Tumblr page (which allowed me to show it to Christina Perri fans specifically) and in response got 175 views which is considerably good. As you can see we got very positive feedback offline from the people who commented.

Audience Feedback

To gain feedback on our video, we created a questionnaire which we got approximatly 30 people to fill in. These people were a mixture of both genders and included both media students and non-media students providing a diverse range of readings. All participants were aged 17-18. Here is an example of our questionnaire.

Our feedback was generally positive. People were impressed with the editing we used and enjoyed the stop motion. They also commeted on the the emotions that were formed in response to the letter. The oly criticisms we were given were on the quality of the voiceover at the beginning.

Finished Digipak

Here is our final digipak design which we created on the programme, Adobe Fireworks. 

Final Product: Advert

Here is our final advert for Christina Perri's album 'Lovestrong.'

Update

We are currently in the process of creating the advert for our digipak. So far, we have began to create the collaged heart and are sticking down some photos which we have taken to form the image of the heart.

The next stage is to add the polaroid to the centre of the heart and take a photo of the heart on some grass. Then we will create the advert in Adobe Fireworks.

Final Advert Idea

Our final idea for the advert is also relatively simplistic but this version holds a lot more emotive meaning than the previous idea.

Once again, we have incorporated the use of a heart as the main focus point of the advert. However, rather than just using the symbol, we wanted to create a collage using different pictures of the couple on the heart itself, to connote the transition of their relationship and their shared love. On the heart we will have both happy pictures of the couple and more distressed pictures showing how they're relationship deteriorated. The collage also makes the advert seem extremely personal and almost like a memoir of their time together. The artistic element could coincide with the personal feel of the album, as if the protagonist has created the whole album for herself, as a coping mechanism. This ties into the research we did on Christina Perri's original album artwork and how she created the album, which is a personal documentation of her relationship with her ex-boyfriend.