We wanted to maintain our theme of love and heartbreak and so decided upon using a heart as the main image on the disc. The heart symbol is a constant symbol of love and is recognised almost everywhere and so by including this we are creating the desired effect. To connect with the idea of heartbreak we showed one heart with a jigsaw piece missing out of it. This heart represents the heart of the girl. It is red in colour to symbolise the love she holds and the piece missing from it represents the piece of her heart that her partner stole. When comparing this disc with the other, we can see that the DVD disc represents the boy’s heart. It is black in colour to represent his lack of emotive input and to identify him as the antagonist (dark colours usually connote evil.) Also, on the DVD disc we see the piece of the girl’s heart which has been abandoned in the corner. This represents the heartbreak between the couple as he has 'broken' her heart by keeping a piece of it for himself. The use of the heart as a symbol for their relationship also links to the name of the song we did for our video: 'Jar of Hearts'. Although not a literal representation, it does link in with the concepts explained in the song, such as betrayal.
As well as the reason stated above, the colour scheme does help to connote meaning. Red and black are colours which are commonly associated with gambling and so using them on our disc creates the idea that love is always a gamble, something that you have to take risks for. The contrasting colours also help us to separate the two characters as opponents, each with a colour, and so help us to understand the conflict in their relationship.
For the font, we wanted something which could almost look handwritten, this would make the discs look personal and so rely the meanings in a much more emotive and realistic way. We want the digipak to have a feel of the protagonist, the girl, as it is her story we are telling.
Although we don't have to create these for our final digipak design, we thought having an idea of what the discs will look like would help us in creating the digipak.
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