Like our digipak, we wanted the advert to relate to our video and to the song we chose. Our initial idea of the advert was to take the song in a more literal way and to illustrate the title of the song 'Jar of Hearts.' This would mean that the advert would be easily recognisable, as people would relate it to the song (which is Christina Perri's hit song).
As the picture shows, we wanted the advert to consist of a jar which holds a heart. The heart drawn would be the heart of the girl, to link to the heartbreak connoted both by the video and the song itself. To link to the digipak and disc design we would show the heart with a jigsaw-shaped piece missing. This creates similar meanings to that of our disc design with the recognisable symbol of a heart to represent the girl.
As well as a jar, we wanted to explore the relationship shown in the video between our two characters and so to display this we thought of using a string of polaroid photos as a timeline of the relationship. We decided on polaroids not only to match our digipak but because of the personal aspect it presents. Polaroid’s are not used by professionals but by amateurs and so the use of them shows the emotion behind taking pictures of themselves as a couple; it creates the effect that they have taken the photos as memories not just for the sake of an album.
We decided against using this advert as it didn't contain enough emotive meaning. Although the literal interpretation of the song would attract audiences, we didn't think it would fit the heavily emotive video and digipak we have created.
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