Tuesday, 6 March 2012
Final Digipak Idea
Our final idea for the digipak stemmed from our second idea. We took the idea of a diary or a scrapbook and decided to use this style of something personal to base our digipak on. As you can see from the mock-up of the idea above, we have decided to use a line of photographs of the couple in the video as our cover. The front cover itself will show a polaroid photo of the girl with tear tracks down her face. The photo will be in black and white to express the melancholy feel of the album. We want to use the polaroid style as it is excessively more personal than a normal photo as it is a photo you would get on demand. It also adds an aspect of art to the cover and so helps to display the idea of a photo album. The photo will be clipped onto a piece of string as it floats in the centre of the frame. This string will continue onto the back cover and the inside flap. The back cover will show a progression of photos displayed in line (as you would get from a passport photo machine.) I will be of the couple together but the photos will show a distance between them indicating problems in the relationship. The inside flap will show another polaroid of the couple together, except they will be shown as being happy and in love. On the inside of our design we will have the tracklist and the design for the back of both discs. The tracklist will be situated in the centre and we have decided to use the idea of the tracklist on the letter as we believed this was effective. For the two graphics behind the disc we have decided to use a collection of the lyrics from Christina Perri's songs. We will write the lyrics on pieces of ripped up paper and then collage them together. On one of the designs will be more loving lyrics and on the other lyrics of betrayal and heartbreak. All of this together is designed to look like a journal that the protagonist would have written.
We believe that this idea is the best idea as it expresses deep emotive meaning as well as involving the ideas used in our music video which will create familiarity for the fans.
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