Our second design idea for the digipak was heavily conneced to the music video we created for 'Jar of Hearts.' This idea is based on a scrap book/diary that would be written by our anagonist, the girl in the video. As you can see, we wanted he front cover of this idea to be basic. We would have the title, 'Lovestrong' and the artists name 'Christina Perri' sylised in a font which would look like handwriting to show how personal the album is. We would then have a bow at the front acting as a lock for the book. This also shows the idea of it being personal but could suggest that everything of importance is contained in the album itself, much like a diary. We even toyed with the idea of the album actually having a bow attatched to it and not just the graphics of a bow. This would keep the album interactive and almost luxurious as it would feel more cared about and more wanted, like a diary.
The tracklist for this idea would be created onto a torn and dirty letter. This would match the letter used in our video. The letter itself is a key part of the video and expresses a lot of the emotions we wanted to convey so we believed having it on our album cover would conevy the same meaning. Having the letter in it's worn state would also create sympathy for the letter, and in turn the couple, and also express the sense of personification of the letter.
However, we thought the front cover of this album is too simple to advertise the artist as she is still relatively unknown and the design used here wouldn't attract new audiences, which is what is needed for the cover of an artists debut album. But we do love certain areas of this design such as it's personal aspect and the tracklist.
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