Target Audience

We want our video to target a young audience, specifically older teenagers and young adults. Therefore, we will make our video easy for them to relate to. Our video won't really be suitable for children due to the references to drugs and alcohol. Many parents will not want their children to watch videos containing these issues. Also, as shown in the censorship research, institutions such as MTV will not show our video during the daytime and so the video will not be exposed to younger children. The genre of the music would not particularly appeal to children as much as, for example, pop would. Children may also have problems understanding the meaning behind the video. Young adults and teenagers would be much more likely to listen to indie music.

There is no particular gender that our video would target as both genders would equally like the concept of the video. Therefore, we will target our audience to both sexes. The genre is also not particularly gender biased due to its uniqueness.